Big Like Giants
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CITY FOG SURF CO.

 

CITY FOG SURF CO (CF) WAS ANOTHER CLOTHING COMPANY FOUNDED BY JAMES BANUELOS, ALONG WITH PROFESSIONAL SURFER, CJ NELSON.  CF BEGAN IN SANTA CRUZ, CALIFORNIA IN THE FALL OF 2010. AS THE CEO AND DIRECTOR OF DESIGN AND MARKETING, JAMES  HAS CONTINUED TO STATE THAT THE IDEA FOR CF WAS SIMPLE.  HE DRAWS INSPIRATION FROM ALL THINGS HE WAS SUBJECTED TO AND BLESSED WITH WHILE GROWING UP IN SANTA CRUZ. CJ FOCUSES ON COMBINING HIS OVER 20 YEARS OF CONTEST SURFING/R&D ON DEVELOPING THE SHAPES WITH THE FOCUS ON RETRO SHAPES COMBINED WITH PERFORMANCE FUNCTIONALITY, WHICH MAKE CF SURFBOARDS STAND IN LEAGUE OF THEIR OWN. THE INFLUENCES FROM SURF, LOWBROW, CUSTOM CAR AND MOTORCYCLE CULTURES ARE CONSISTENT WITHIN THEIR GRAPHIC DESIGNS, AD CAMPAIGNS AND VIDEO LOOK BOOKS. "WE ARE CULTIVATING PROJECTS AND ORIGINATING PRODUCTS THAT COINCIDE WITH OUR SURROUNDINGS. WE DO WHAT IS A REFLECTION OF OUR LIVES AND FROM SUBCULTURES WE HAVE BEEN PART OF.  JAMES SAYS, "I DON'T BELIEVE IN CREATING CAMPAIGNS AND DESIGNS FROM THINGS I HAVE NOT BEEN PART OF, OR FROM MAKING MONEY FROM A LIFE I DID NOT PARTAKE IN OR ASSIST IN CULTIVATING.   I BELIEVE THIS TO BE A CARDINAL SIN. THE WORLD DOESN'T NEED ANOTHER CULTURE-VULTURE CORPORATE FEEDING FRENZY." WE WILL MAINTAIN STRICT BRANDING CODES, STAY TRUE TO OUR ROOTS AND OURSELVES WHILE IN PURSUIT OF LIFE’S STOKES. WITH A TON OF MOMENTUM BUILT IN UNDER A YEAR AND MASS DISTRIBUTION IN RETAILERS LIKE PACSUN AND BILLABONG, THE BRAND BECAME SOUGHT AFTER BY INVESTORS. EARLY 2015 CITY FOG WAS ACQUIRED BY A PRIVATE PARTY AND IS CURRENTLY UNDER NEW OWNERSHIP.

SERVICES RENDERED

• INVESTOR
• MARKETING
• SALES
• BRANDING STORY
• WEBSITE DESIGN / E-COMMERCE
• SOCIAL MEDIA MANAGEMENT / CONTENT CURATION
• CREATED GLOBAL DISTRIBUTION
• STRATEGIC BRAND POSITIONING

CITY FOG SURF CO.

CITY FOG SURF CO.

CITY FOG SURF CO (CF) WAS ANOTHER CLOTHING COMPANY FOUNDED BY JAMES BANUELOS, ALONG WITH PROFESSIONAL SURFER, CJ NELSON.  CF BEGAN IN SANTA CRUZ, CALIFORNIA IN THE FALL OF 2010. AS THE CEO AND DIRECTOR OF DESIGN AND MARKETING, JAMES  HAS CONTINUED TO STATE THAT THE IDEA FOR CF WAS SIMPLE.  HE DRAWS INSPIRATION FROM ALL THINGS HE WAS SUBJECTED TO AND BLESSED WITH WHILE GROWING UP IN SANTA CRUZ. CJ FOCUSES ON COMBINING HIS OVER 20 YEARS OF CONTEST SURFING/R&D ON DEVELOPING THE SHAPES WITH THE FOCUS ON RETRO SHAPES COMBINED WITH PERFORMANCE FUNCTIONALITY, WHICH MAKE CF SURFBOARDS STAND IN LEAGUE OF THEIR OWN. THE INFLUENCES FROM SURF, LOWBROW, CUSTOM CAR AND MOTORCYCLE CULTURES ARE CONSISTENT WITHIN THEIR GRAPHIC DESIGNS, AD CAMPAIGNS AND VIDEO LOOK BOOKS. "WE ARE CULTIVATING PROJECTS AND ORIGINATING PRODUCTS THAT COINCIDE WITH OUR SURROUNDINGS. WE DO WHAT IS A REFLECTION OF OUR LIVES AND FROM SUBCULTURES WE HAVE BEEN PART OF.  JAMES SAYS, "I DON'T BELIEVE IN CREATING CAMPAIGNS AND DESIGNS FROM THINGS I HAVE NOT BEEN PART OF, OR FROM MAKING MONEY FROM A LIFE I DID NOT PARTAKE IN OR ASSIST IN CULTIVATING.   I BELIEVE THIS TO BE A CARDINAL SIN. THE WORLD DOESN'T NEED ANOTHER CULTURE-VULTURE CORPORATE FEEDING FRENZY." WE WILL MAINTAIN STRICT BRANDING CODES, STAY TRUE TO OUR ROOTS AND OURSELVES WHILE IN PURSUIT OF LIFE’S STOKES. WITH A TON OF MOMENTUM BUILT IN UNDER A YEAR AND MASS DISTRIBUTION IN RETAILERS LIKE PACSUN AND BILLABONG, THE BRAND BECAME SOUGHT AFTER BY INVESTORS. EARLY 2015 CITY FOG WAS ACQUIRED BY A PRIVATE PARTY AND IS CURRENTLY UNDER NEW OWNERSHIP.

SERVICES RENDERED

• INVESTOR
• MARKETING
• SALES
• BRANDING STORY
• WEBSITE DESIGN / E-COMMERCE
• SOCIAL MEDIA MANAGEMENT / CONTENT CURATION
• CREATED GLOBAL DISTRIBUTION
• STRATEGIC BRAND POSITIONING

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