US VERSUS THEM
In late 2007 our Founder James Banuelos became a capital investors and took the reigns in building the brand out, with international recognition in mind without looking back the streets were hit running. From 2008-2012 the focus was cultivating marketing initiatives from subcultures that had a level of originality and thus personal involvement and history. Never a fan of tracking or forecasting trends or what would be cool next season we decided to stick to just building campaigns from things we represented and were involved in. James was very hands on and very instrumental in building sales, distribution, marketing direction, mezzanine financing, production, managing of retail/warehouse, Ecommerce management/shipping & receiving, product placement, celebrity and athlete endorsements. With much success in those 4 years accompanied by a growing global word of mouth virus spreading like small pox the brand piqued the interest of one of the most successful street wear brands around. In late 2012 negotiations commenced with STUSSY, shortly after James and his partners decided to take advantage global licensing offer and a deal was put into play. Fast forward to today, with surging sales in the millions being trademarked in 37 plus countries the sky doesn't seem to be the limit for them.
• CONTENT CURATION
• STRATEGIC BRAND POSITIONING / CELEBRITY ENDORSEMENTS